The 77%: Sub-Saharan Africa’s Youthful Population and What it Means For Business
The population of sub-Saharan Africa is approximately 1.06 billion. Remarkably, 77% of this billion are under the age of 35. That means 770 million sub-Saharan Africans under the age of 35 exist today and they are going to be a hugely influential demographic in the years to come. Especially when it comes to business. A Youthful Population There are advantages and disadvantages to having a youthful population. One of the key challenges faced by African nations in the coming years will be overcoming the challenges and taking advantage of the benefits. Some of the benefits include: A growing market for manufactured products. A large tax base for the continent due to the bigger workforce. The chance to develop an interconnected, educated community of young people. Having a young population is very favourable to investors and can lead to the creation of millions of new jobs. If managed correctly, African nations

Why wishful thinking isn’t enough